Materials · Full disclosure
Every product page lists exactly what the piece is made of. No "eco" greenwashing, no "natural" slapped on a polyester blend. Here's how we label it and why.
01 · Disclosure
Composition is printed on every product page — exact percentages, organic or not. You shouldn't need a chemistry degree or a magnifying glass on a sewn-in tag to know whether you're wearing cotton or plastic. If you're going to put it against your skin all day, you get to know what it is first.
02 · The frequency thing
Wellness corners of the internet will tell you natural fibers carry a measurable "frequency" and synthetics carry none. Linen reads 5,000. Organic cotton around 100. Polyester, allegedly, a flat zero.
Is the science airtight? No.It traces to one uncontrolled study with a device nobody's reproduced. Do we find it interesting anyway? Also yes. We're truth seekers, not true believers — so we'll point at the idea, not swear an oath to it. Question everything. Including this page.
What we'll commit to: natural fibers breathe better, feel better, and last longer. That part you can verify on your own skin.
03 · Why polyester
A $200 hand-spun organic hoodie is a flex nobody asked for. Poly and blends keep certain drops at a price real people can actually pay. That's the honest tradeoff: a little synthetic content, a lot less damage to your wallet.
Here's the part that matters — we're not going to blend in polyester and then stamp "all natural" on the label. That would make us exactly the kind of narrative-pushing hypocrites the manifesto warns about. You get the percentages. You decide what your skin and your budget are worth. That's the whole deal.
04 · The labels
Natural fiber — cotton, organic cotton, linen, hemp. Nothing synthetic against your skin. Breathes, lasts, and reads high on the frequency chart you may or may not believe in. The good stuff.
Contains polyester or other synthetics — the stuff that sheds microplastics and gets called an endocrine disruptor. Cheaper to make, cheaper to buy, fully disclosed. No shame, no pretending it's something it isn't.
Exact composition is always on the product page.
Now you can shop with your eyes open.
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